An advanced advisory and execution model in real estate services and asset management.
From our strategic base in Al Khobar, we act as an execution arm and investment partner
for leading developers, funds and sovereign entities.
Engineering investment opportunity before the market moves
PTC Real Estate — the registered trademark of Mohammed Abdulrahman
ALSHALAWI Real Estate Company — represents an advanced advisory and execution model in
real estate services and asset management. From our strategic base in Al Khobar, Eastern
Province, we operate as an execution arm and investment partner delivering integrated
solutions that close the gap between the real estate product and actual market demand.
An investment-opportunity engineering methodology built on sovereign and sector data analysis
Linking demographic trends to market behaviour before any strategy is written
Digital marketing and customer lifecycle management (CLM) deployed throughout
We act as a strategic advisor, not a conventional marketing vendor
Vision
To be the most trusted real estate advisory platform in the Eastern Province and the Kingdom.
Mission
Enabling institutional partners to extract maximum value from their real estate assets.
Values
Governance, data, technology-led innovation, execution speed and compliance.
Corporate values
Governance & transparency
Data-driven
Technology-led
Speed of execution
Compliance
03 · Integrated Solutions
An integrated service matrix
Six strategic services designed specifically for major real estate assets and landmark projects.
01
Strategic Real Estate Marketing & Sales
Building bespoke exit and sales strategies for each asset, managing relationships with high-net-worth buyers (HNWIs), and qualifying clients to close at the highest achievable market value.
Institutional value →02
Development Project Structuring
Crafting the identity of major projects, preparing tactical launch plans, operating and managing project sales centres, and attracting investors.
Institutional value →03
Advanced Asset & Property Management
Maximising the operational value of assets, improving occupancy rates, effective collection, and managing maintenance and operating contracts to preserve capital value.
Institutional value →04
Digital Marketing & PropTech
Deploying precise digital targeting tools, producing interactive and engineering-grade content, and leveraging advanced data analysis to reach target segments.
Institutional value →05
Brokerage & Investment Advisory
Advisory on real estate portfolio structuring, balancing risk against return, and identifying opportunities to acquire or liquidate strategic assets.
Institutional value →06
Market Research & Studies
Specialised reports on supply and demand movement, price trend measurement, and feasibility analysis of real estate products ahead of development.
Institutional value →
Our Digital Platform
The PTC platform for project management & marketing
The operating tool we run our partners' projects on — bringing project management,
marketing, clients and analytics into a single AI-supported system.
PTC Platform · Dashboard
Dashboard
Portfolio, project, unit and lead metrics on one screen, with a project distribution map.
Projects
A phase timeline for design, construction and finishing, with progress, budgets and milestones.
Marketing
Views, enquiries and conversion rate, with campaign performance and cost per view and enquiry.
AI Assistant
Summarises project performance, analyses lead demand, suggests campaigns and flags risks.
Analytics
Total return, occupancy and per-asset performance, plus project distribution across the Kingdom.
04 · Client-Centric Framework
Tailored solutions for every segment
We do not apply one model to everyone — each institutional segment has its own solution matrix.
01
Real Estate Developers
Pre-launch through handover
Formulating early marketing strategies before and during construction phases
Field and interactive sales management solutions to lift conversion rates
Standardised periodic reports analysing performance, campaigns, and cash and deferred sales
02
Institutional Investors & Funds
Investors, funds and banks
Screening and evaluating investment opportunities based on IRR and running yields
Comparative asset studies, value-add analysis and operating expenditure (OpEx)
Post-acquisition property management to reduce risk and secure stable cash flows
03
Government & Sovereign Sector
PIF & Ministry of Housing
Providing reliable data that raises transparency levels across the market
Partnering on the marketing and management of master developments and landmark schemes
Full alignment with the Housing Program and real estate sector development targets
08 · Selected Track Record
Projects and funds in the hundreds of millions
A track record reflecting our capacity to handle major projects and institutional investment funds.
SAR 950 million
Mixed-Use Development — Al-Ahsa
Afyaa Real Estate Development · Bloom Saudi Investment · 224,160 m²
Infrastructure
Infrastructure — Riyadh (Al-Arid)
Bloom Saudi Investment · 119,746 m²
Largest by area
Infrastructure — Jeddah (Al-Sahil)
Bloom Saudi Investment · 284,864 m²
Fully closed
West Riyadh Scheme No. 316
Private investment · 31 plots
Fully closed
Mulham 10 Scheme
Private investment · Completed scope
Total land area across the projects above is 628,770 m², delivered through
institutional partnerships including Bloom Saudi Investment Company and
Afyaa Real Estate Development Company.
05 · Six-Step Methodology
A six-step execution methodology
01
Financial & Engineering Assessment
Studying the asset's fundamentals, identifying competitive strengths, and mapping latent opportunities to increase value.
02
Market & Target Segment Analysis
Studying demand indicators, analysing competition, and determining the purchasing power of the target segment.
03
Marketing Mix Formulation
Building the project identity, crafting institutional sales messaging, and preparing the investment offering content.
04
Launch & Targeted Promotion
Activating advanced digital campaigns and direct outreach to our network of investors and institutional partners.
05
Sales Operations & Negotiation
Running accredited sales teams, managing viewings, and following negotiations through to the best achievable terms.
06
Closing, Governance & Operation
Completing the regulatory and legal conditions of transactions, and activating the property and asset management model where required.
06 · Competitive Differentiators
Why PTC
01
Deep Eastern Province & Kingdom expertisePrecise understanding of urban growth dynamics and investment trends across Al Khobar, the Eastern Province and Riyadh.
02
A value-driven modelTurning property from a static asset into a governed investment opportunity with visible returns.
03
Full asset lifecycle integrationA complete system that begins at initial advisory and continues through marketing and asset management.
04
Commitment to transparency and dataFull reliance on numerical facts and analytics, away from arbitrary estimates.
05
Operational efficiency and speedDigital infrastructure and current databases giving direct access to decision-makers and serious buyers.
07 · Governance & Compliance
Documented governance and accredited licences
PTC Real Estate places governance and compliance with official regulations at the forefront of
its priorities, protecting the rights of all parties and managing operational and legal risk effectively.
Regulatory compliance: operating under licences issued by the Real Estate General Authority
Data confidentiality and security: protecting financial data and project and client information
Verified transparency: validating all legal and ownership documents before listing any asset
Licences & Accreditation
Commercial Registration (CR)7054563643
Val Brokerage & Marketing Licence1200049858
Issued by the Real Estate General Authority and the competent bodies of the Kingdom of Saudi Arabia.
10 · Contact & Engagement
Let's start the conversation
Choose whichever channel suits you and the PTC team will be in touch to schedule your initial consultation.
HeadquartersAl Bandariyah Commercial Center — Tower B, 2nd Floor, Office 211 Al Khobar — Eastern Province — Kingdom of Saudi Arabia