Riyadh skyline at golden hour
Civic and commercial architecture in Riyadh
Aerial view of the Riyadh cityscape
Riyadh business district from the air
Kingdom Centre tower at sunset
Real Estate Marketing  ·  Strategic Advisory

We engineer value and manage your assets

An advanced advisory and execution model in real estate services and asset management. From our strategic base in Al Khobar, we act as an execution arm and investment partner for leading developers, funds and sovereign entities.

950
SAR million — largest project
628,770
m² total project land area
5
strategic projects & funds
6
services in one ecosystem
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Advisory meeting at PTC Real Estate
Civic and commercial architecture in Riyadh
Al Khobar
Strategic headquarters

Engineering investment opportunity before the market moves

PTC Real Estate — the registered trademark of Mohammed Abdulrahman ALSHALAWI Real Estate Company — represents an advanced advisory and execution model in real estate services and asset management. From our strategic base in Al Khobar, Eastern Province, we operate as an execution arm and investment partner delivering integrated solutions that close the gap between the real estate product and actual market demand.

  • An investment-opportunity engineering methodology built on sovereign and sector data analysis
  • Linking demographic trends to market behaviour before any strategy is written
  • Digital marketing and customer lifecycle management (CLM) deployed throughout
  • We act as a strategic advisor, not a conventional marketing vendor

Vision

To be the most trusted real estate advisory platform in the Eastern Province and the Kingdom.

Mission

Enabling institutional partners to extract maximum value from their real estate assets.

Values

Governance, data, technology-led innovation, execution speed and compliance.

Corporate values
  • Governance & transparency
  • Data-driven
  • Technology-led
  • Speed of execution
  • Compliance

An integrated service matrix

Six strategic services designed specifically for major real estate assets and landmark projects.

01

Strategic Real Estate Marketing & Sales

Building bespoke exit and sales strategies for each asset, managing relationships with high-net-worth buyers (HNWIs), and qualifying clients to close at the highest achievable market value.

Institutional value
02

Development Project Structuring

Crafting the identity of major projects, preparing tactical launch plans, operating and managing project sales centres, and attracting investors.

Institutional value
03

Advanced Asset & Property Management

Maximising the operational value of assets, improving occupancy rates, effective collection, and managing maintenance and operating contracts to preserve capital value.

Institutional value
04

Digital Marketing & PropTech

Deploying precise digital targeting tools, producing interactive and engineering-grade content, and leveraging advanced data analysis to reach target segments.

Institutional value
05

Brokerage & Investment Advisory

Advisory on real estate portfolio structuring, balancing risk against return, and identifying opportunities to acquire or liquidate strategic assets.

Institutional value
06

Market Research & Studies

Specialised reports on supply and demand movement, price trend measurement, and feasibility analysis of real estate products ahead of development.

Institutional value

The PTC platform for project management & marketing

The operating tool we run our partners' projects on — bringing project management, marketing, clients and analytics into a single AI-supported system.

PTC Platform · Dashboard
PTC platform dashboard

Dashboard

Portfolio, project, unit and lead metrics on one screen, with a project distribution map.

Projects

A phase timeline for design, construction and finishing, with progress, budgets and milestones.

Marketing

Views, enquiries and conversion rate, with campaign performance and cost per view and enquiry.

AI Assistant

Summarises project performance, analyses lead demand, suggests campaigns and flags risks.

Analytics

Total return, occupancy and per-asset performance, plus project distribution across the Kingdom.

Tailored solutions for every segment

We do not apply one model to everyone — each institutional segment has its own solution matrix.

01

Real Estate Developers

Pre-launch through handover
  • Formulating early marketing strategies before and during construction phases
  • Field and interactive sales management solutions to lift conversion rates
  • Standardised periodic reports analysing performance, campaigns, and cash and deferred sales
02

Institutional Investors & Funds

Investors, funds and banks
  • Screening and evaluating investment opportunities based on IRR and running yields
  • Comparative asset studies, value-add analysis and operating expenditure (OpEx)
  • Post-acquisition property management to reduce risk and secure stable cash flows
03

Government & Sovereign Sector

PIF & Ministry of Housing
  • Providing reliable data that raises transparency levels across the market
  • Partnering on the marketing and management of master developments and landmark schemes
  • Full alignment with the Housing Program and real estate sector development targets

Projects and funds in the hundreds of millions

A track record reflecting our capacity to handle major projects and institutional investment funds.

Riyadh cityscape from the air
SAR 950 million

Mixed-Use Development — Al-Ahsa

Afyaa Real Estate Development · Bloom Saudi Investment · 224,160 m²

Riyadh business district from the air
Infrastructure

Infrastructure — Riyadh (Al-Arid)

Bloom Saudi Investment · 119,746 m²

Kingdom Centre tower at sunset
Largest by area

Infrastructure — Jeddah (Al-Sahil)

Bloom Saudi Investment · 284,864 m²

Riyadh skyline at night
Fully closed

West Riyadh Scheme No. 316

Private investment · 31 plots

Riyadh metro station and financial district towers
Fully closed

Mulham 10 Scheme

Private investment · Completed scope

Total land area across the projects above is 628,770 m², delivered through institutional partnerships including Bloom Saudi Investment Company and Afyaa Real Estate Development Company.

A six-step execution methodology

01

Financial & Engineering Assessment

Studying the asset's fundamentals, identifying competitive strengths, and mapping latent opportunities to increase value.

02

Market & Target Segment Analysis

Studying demand indicators, analysing competition, and determining the purchasing power of the target segment.

03

Marketing Mix Formulation

Building the project identity, crafting institutional sales messaging, and preparing the investment offering content.

04

Launch & Targeted Promotion

Activating advanced digital campaigns and direct outreach to our network of investors and institutional partners.

05

Sales Operations & Negotiation

Running accredited sales teams, managing viewings, and following negotiations through to the best achievable terms.

06

Closing, Governance & Operation

Completing the regulatory and legal conditions of transactions, and activating the property and asset management model where required.

Why PTC

01
Deep Eastern Province & Kingdom expertisePrecise understanding of urban growth dynamics and investment trends across Al Khobar, the Eastern Province and Riyadh.
02
A value-driven modelTurning property from a static asset into a governed investment opportunity with visible returns.
03
Full asset lifecycle integrationA complete system that begins at initial advisory and continues through marketing and asset management.
04
Commitment to transparency and dataFull reliance on numerical facts and analytics, away from arbitrary estimates.
05
Operational efficiency and speedDigital infrastructure and current databases giving direct access to decision-makers and serious buyers.

Documented governance and accredited licences

PTC Real Estate places governance and compliance with official regulations at the forefront of its priorities, protecting the rights of all parties and managing operational and legal risk effectively.

  • Regulatory compliance: operating under licences issued by the Real Estate General Authority
  • Data confidentiality and security: protecting financial data and project and client information
  • Verified transparency: validating all legal and ownership documents before listing any asset

Licences & Accreditation

Commercial Registration (CR) 7054563643
Val Brokerage & Marketing Licence 1200049858

Issued by the Real Estate General Authority and the competent bodies of the Kingdom of Saudi Arabia.

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